1、Media&Entertainment 2030Cultural relevance and opportunities for innovation in the next decadeForewordThe analysis that follows is based on findings from dentus The Age of Inclusive Intelligence report,a study that combines insights from consumer surveys gauging our expectations for the next decade

2、and predictions from world renowned futurists to identify the long-term consumer trends that would shape how brands need to evolve their go-to-market strategies from here on out towards 2030.Many of the trends already in motion,such as the growth of online commerce or the popularity of streaming,gam

3、ing and Virtual Reality(VR)based applications have been accelerated by the events of 2020,which have also irreparably altered and revised our daily habits.In this context,our vision of consumer trends provides new perspective on the drivers of long-term,sustainable brand growth drivers.The Age of In

4、clusive Intelligence analyzes our path to 2030 examining four forces,each comprised of three market trends,that will redefine the market throughout the next ten years.In applying this lens to the media and entertainment sector,this ebook leverages insights from industry specialists across the dentsu

5、 network to map what implications these 12 trends may have for media producers,publishers and distributors and provides a series of recommendations for brands operating in the sector,as they navigate the transformation of viewership and audiences driven by the emergence of streaming platforms,the ex

6、plosion of gaming,as well as consumers becoming accustomed to subscription models and ad-free entertainment options.While looking at such a vast horizon inevitably includes some level of speculation,we have also included,when possible,examples of where media and entertainment brands are making inves