1、Creative personalization:vs.reality from hard facts while dispelling 13 misconceptions around the power of digital marketingSeparating 2 Personalization Myth Busting 2023 MediaoceanIntroduction.3Myth 1:Personalization messaging does not really apply to our business.9Myth 2:Personalization dilutes br

2、and consistency.10Myth 3:Personalization is about getting to one-to-one messaging.11Myth 4:Personalized messaging complicates my media plan.12Myth 5:Personalization limits scale.13Myth 6:Personalization is a lower-funnel tactic.14Myth 7:Personalization is an all-or-nothing proposition.15Myth 8:Perso

3、nalization is all about open web display.16Myth 9:Dynamic templates are too limiting.17Myth 10:Personalized messaging will constrain our creative production team.18Myth 11:Personalized messaging will tax our creative production team.19Myth 12:Personalization means more work for our ad ops team.20Myt

4、h 13:Getting practical insights from personalized creative is challenging.21Conclusion.22Table of Contents3 Personalization Myth Busting 2023 MediaoceanIntroductionIn a world of media fragmentation,creative personalization is the key to unlocking the full potential of digital marketing.It has become

5、 a must-have strategy for businesses looking to stay competitive.However,there are persisting myths that have hindered adoption and innovation.Many of these arise from outdated best practices,misinterpreted data,or even just hearsay.To combat misinformation,its important to stay current on the lates

6、t research and applications.In this guide,we dispel thirteen of the most common myths about personalized creative and offer some realityinsights and strategies to help businesses reap the enormous benefits of ad tech.From concerns about complexity,to fears about losing creative control,there are man