1、A STUDY BYTHE STATE OF AI IN PR2023MethodologyWe surveyed 1,034 PR professionals from March 31 to April 25,2023.The goal of this survey is to to deliver insights to the PR industry to help improve the workflow of public relations professionals,particularly around the rapidly expanding field of gener

2、ative artificial intelligence.Muck Rack distributed the survey primarily through email.Muck Rack cleaned the data in a variety of ways.First,we only counted complete responses.We also removed low effort responses where the respondent completed the survey in less than five minutes.Finally,we removed

3、any duplicate entries,responses that were generated by spam accounts and checked the data for major outliers.The conservative margin of error for the survey is about 6%.Executive Summary 61%of public relations professionals currently use AI or are interested in using AI in their workflow.Only a smal

4、l portion of them,15%,say they have no interest.38%of PR professionals already using AI in their workflow are in the C-suite,a higher percent than employees at other levels of the company.Crafting pitches,writing press releases and writing social copy are the top three ways that PR pros currently us

5、e AI.Employees at companies with fewer than 500 employees are more likely to already be using AI than those at larger companies.The biggest concern PR pros have about AI is that the output will be used without first scrutinizing it and therefore lower the quality of conversations in the field.An ove

6、rview of PR pros using AI1Which skills will your company need to focus on in the next 5 years to be successful(select up to 4)?0%20%40%60%80%100%Media relationsStrategic planningData and analyticsSocial mediaInfluencer marketingLeadershipWritten communicationsVerbal communicationsOtherCrisis managem