1、 2023 Nielsen Consumer LLC.All rights reserved.2023 Nielsen Consumer LLC.All rights reserved.THE RISE OF THE ROBOTSWhat artificial intelligence means for the FMCG industry and what you need to knowGlobal Thought LeadershipGlobal Edition 2023 Nielsen Consumer LLC.All rights reserved.The Rise of the R

2、obotsA Unique contributorContentsThis month we have a unique contributor for our thought leadership report.For a report concerning AI,who better to consult than the expert itself the AI chatbot ChatGPT.Please note that any text you read in blue throughout this report has been sourced directly from C

3、hatGPT and has been unedited by anyone at NIQ Brandbank.23Introduction6What does AI mean for the FMCG industry?13Considering the ethics of AI15Conclusion 2023 Nielsen Consumer LLC.All rights reserved.IntroductionThe rise of the robots 3But ChatGPT is just one of many AI systems that are superchargin

4、g technological change in a way that blurs the borders between the human biological world and the digital world.AI is doing more than helping us write our next job application its also radically transforming the FMCG landscape.This report looks at the growth of AI and the implementation of its techn

5、ology in the FMCG industry.It considers what AI means for the FMCG industry and the future of online retail as well as where and how it could impact from transforming the supply chain and corporate transparency to enabling hyper-personalization and an elevated shopper experience.The report also disc

6、usses the incredible opportunities,along with the threats and ethical consideration,that AI brings.It also looks at how brands and retailers can begin to leverage what AI has to offer to stay ahead of competitors.The artificial intelligence revolution isnt coming at an unspecified time in the future