欧睿国际：2026水光肌与全球扩张：韩妆崛起之路白皮书（英文版）（21页）.pdf

1、 2025 Euromonitor International.All rights reserved.Glass Skin&Global Wins:The Rise of K-Beauty 2025 Euromonitor International.All rights reserved.K-Beautys second wave?K-Beauty is now experiencing a monumental“second coming”.While K-Beauty 1.0 emphasied Korean skin care rituals,K-Beauty 2.0 focuses

2、 on advanced technology,stronger branding,and mid-range products that deliver high quality at fair prices.In todays slower economy,consumers are more discerning and seek better performance for the same cost.K-Beauty 2.0 features strong retail presence both online and offline,global recognition via s

3、ocial media like TikTok,simplified routines,focus on hero ingredients,and greater diversity in skin tone options.K-Beauty 1.0 features a niche focus on Korean 10-step skincare routines,mainly sold through e-commerce or select outlets,with a fun and youthful brand image.Source:Beauty of JoseonSource:

4、ELLE 2025 Euromonitor International.All rights reserved.K-Beauty at a glance3 2025 Euromonitor International.All rights reserved.41,7651,8512,2391,9885275635093792022202320242025 Q1-Q3Skin Care(incl.Sun Care)Color CosmeticsOnline sales of K-Beauty brands overseas,2022 to 2025 YTDin USD millionsSourc

5、e:Euromonitor E-Commerce,selected online retailers in 15 countries,data updated in November 202515 countries include:Australia,Brazil,Canada,China,France,Germany,India,Italy,Mexico,Netherland,Japan,Poland,Spain,UK,USA86%of 2024 annual salesK-Beautys massive growthDespite decline in China,K-Beauty sa

6、les are projected to record another strong year in 2025,with online sales already at 86%of 2024s total so far.K-Beauty is growing faster in skin care and sun care,but color cosmetics grow slower due to differing makeup routines and beauty standards,especially in outside of East Asia regions.2025 Eur