1、April 2023Brewing Change:Shiftsin Coffee ConsumerBehaviorDive into the recent performance of leading coffee chains tosee how the segment is attracting visitors and stayinginnovative in challenging times.1Table of ContentsOverall Coffee Space Stays Strong and Resilient3Shifts in Coffee Shop Visit Pat

2、terns5Lunch:The Most Important Time of Day5Weekdays on The Rise6Coffee Chains are Reaching Younger Drinkers6Rebranding Helps Dunkin Expand Consumer Base7Dutch Bros:Bro-istas Bring the Brews8Smaller Boutique Chains are Gaining Regional Power9Scooters Coffee:Midwest Magic9Black Rock Coffee Bar:Rocking

3、 Arizona10The State of Coffee11Key Takeaways11 2023 Placer Labs,Inc.|More insights at placer.ai|2Overall Coffee Space Stays Strong and ResilientMost Americans drink coffee,and many of these regularly drink coffee outside thehome according to a report by Statista,almost half of coffee drinkers in the

4、 UnitedStates buy coffee from a shop at least once a week.In recent decades,theout-of-home coffee space has grown significantly,and the strong demand helped thesegment become one of the most resilient dining categories over the pandemic.Now,with the double whammy of inflation and pandemic-induced ch

5、anges in workingpatterns,along with the increased ease of making a quality cup of coffee at home,thecoffee category is facing a new set of challenges.To continue attracting visitors in thisincreasingly competitive space,some well-established chains are focusing onattracting specific consumer segment

6、s,while others are diversifying their productselection.Still,several smaller regional brands are expanding their store fleet andgrowing their local visit shares.This report leverages location intelligence to reveal how leading players are adaptingto consumer changes,where coffee visitation patterns