1、2023/5/25 23:24UserTestings 2023 Experience Research Industry Reporthttps:/ from our CEOOver the last ten years,weve written much about the industrya discipline known by as manynames as the people it serves.Terms like usability,UX research,CX,human insight,and manymore have been used to describe thi

2、s growing field.Today,its Experience Research(XR).Experience research is the practice of understanding your customers in-depth andconveying that understanding across your organization,according to Forrester.It meansresearching customers using qualitative and quantitative methods and summarizing cust

3、omerinsight to align your employees with a deep understanding of what its like being yourcustomer.Experience research is fundamental in maturing your customer experience practiceand achieving long-term organizational goals.In this 10th annual Experience Research Industry report,we learn that the ind

4、ustry continues tomature and grow in sophistication.Survey results show test frequency nearly doubled from2013 to 2023.Organizations invest more money in experience research,while researchprofessionals report that peers acknowledge their importance and the wide-ranging benefitsof research.Trends sug

5、gest the industry continues to evolve rapidly,partly due to new technology and itsimpact on customer behavior and somewhat because customers changing needs andexpectations push organizations to keep pace with digital experiences.Experience researchers continue to step up to the challenge to keep org

6、anizations connectedwith customers and audiences as they have for the last decade.Keeping pace withcustomer expectationsExperience Research Industry Report|10th EditionHey!What can I help you?nd?12023/5/25 23:24UserTestings 2023 Experience Research Industry Reporthttps:/ MacMillanUserTesting,CEOWhat