1、The Trendsetters Shaping the Future of Influencer MarketingBlack Creators&Businesses ReportIntroductionBy 2030,Black consumers are projected to fuel$1.7 trillion annually in purchasing power.Today,Black creators and businesses are undeniably at the forefront of culture,whether theyre front-lining ma

2、jor events like the Super Bowl,achieving accolades like the most-followed TikTok creator,or breaking Grammy records.Despite having so much to celebrate,Black creators still experience pay and opportunity disparities.According to 2021 research by MSL and The Influencer League,the pay gap between whit

3、e creators and Black creators was 35%.Additionally,organizations lose billions due to turnover from work practices that negatively impact employees from diverse backgrounds.Highlighting these creators and businesses begins with acknowledging and valuing their unique contributions.In that spirit,this

4、 report spotlights top-performing Black creators and businesses by metrics such as Engagement,Impressions,Reach,and Earned Media Value(EMV).From celebrity beauty brands to poets who spark hope during a presidential inauguration,our featured brands and creators deliver unmatched innovation and origin

5、ality.Black-FoundedBrands to WatchImage source/fentybeauty on Instagram*Includes Savage x FentyFenty Beauty*94.1M10.7M7.0M6.6M6.0M2.4M1.4M1.2M902.5k821.7kLaQuan SmithDanessa Myricks BeautyJuvias PlaceTelfarUOMA BeautyFear of GodChristopher John RogersAce BeautBeauty BakerieBy EngagementQ4 2022Black-

6、Founded Brands to WatchBy Earned Media ValueJanuary-December 2022Fenty Beauty*$834.4MEMV$103.9MEMV$94.9MEMV$54.4MEMV$30.7MEMV$30.0MEMV$23.6MEMV$20.4MEMV$20.3MEMV$16.5MEMVJuvias PlaceDanessa Myricks BeautyTelfarLaQuan SmithUOMA BeautyFear of GodAce BeautBeauty BakerieChristopher John Rogers*Includes