1、Podcasters emergence as one of todays most influential figures in mediaA New Era of Influence Monthly podcast consumption is skyrocketingSource:Edison Infinite Dial 2021;Forecasts 2021-2024 by MAGNA 2Monthly podcast listenership is expected to grow by double digits in the next five years,with an est

2、imated 60%of Americans listening to podcasts at least once a month 32%43%52%58%Monthly podcast reach in the United States by year +YEAR2019202120232025 EPodcasts are the main source of information for things most important%Strongly/Somewhat AgreeQuestion:How much do you agree or disagree with the be

3、low statements about the podcasts you listen to?Total N(Weekly Podcast Listeners)=:2,028Total N=Millennials:589386%Millennials are the most likely to use podcasts as their main source of information on topics in which theyre most passionate75%of listeners say podcasts are their main source of inform

4、ation for topics in which theyre most passionate+Podcasts:The Medium that Gives Back Learn why listeners find themselves turning to podcasts more often,and how this unique medium serves to holistically enhance their livesWhen Intimacy Becomes Influence Understand the intimate role podcasters play in

5、 the lives of listeners,and how their unmatched authority translates into influence Seizing Brand Opportunities A go-to guide of actionable steps advertisers can take to effectively leverage the podcast medium Vox Media Opportunity:Most Influential for All Generations Learn why Vox Media is the most

6、 influential of podcast networks Todays menu 12434+Our mission5The Role of Podcasters Brand OpportunitiesUnderstand the role podcasters play in the lives of listeners Identify opportunities for brands to effectively leverage the podcast format+Podcasts:The medium that gives back+Podcasts fill a void