1、Guide to TikTok Influencer Marketing for CPG Brands Main MenuClick the links below to jump to the corresponding section of this reportIntroductionExecutive SummaryWhy Work With Creators?TikTok Marketing Best Practices for CPG BrandsConclusionGuide to TikTok Influencer Marketing for CPG Brands Enteri

2、ng 2023,creator-led marketing is no longer just“nice to have,”or siloed from a brands overall marketing strategyinstead,its a pivotal part of a brands broader marketing stack.Especially in the face of a potential economic downturn,brands are leveraging creator relationships to endorse their products

3、,ultimately inspiring consumer trust and driving ROI in a way thats unmatched by digital marketing alone.According to Mediakix,influencer marketing ROI exceeds the ROI of other digital marketing programs by 11x.IntroductionIn 2022,CreatorIQs Influencer Marketing Trends Report uncovered that 67%of re

4、sponding brands had increased their investments in their influencer marketing programs over the previous year.For consumer packaged brands(CPG)in particular,the most influential brands have officially broken into influencer marketing,and are setting the stage for the industry at large.Just look to h

5、ealth-conscious soda brand OLIPOP,which accrued 37k additional TikTok followers and 233M views for#OLIPOPPartner content in 2022 alone.According to TikTok,paid return-on-ad-spend(ROAS)on the platform outperforms both other digital media and traditional media.With CPG brands only spending around 1-6%

6、of their media budget on TikTok,its apparent that by implementing a fully integrated TikTok marketing program,these brands can see improved campaign performance with less spend.We help leading enterprises and CPG brands like Unilever,CVS,and YETI grow,manage,and measure best-in-class influencer mark