1、Can Creator-Led Marketing Really Drive ROI?ROI is more important than ever before,and best-in-class brands are relying on creator-led marketing to achieve outstanding results.Survey ReportGone are the days when brands can rely on vague benchmarks to justify their investment in influencer marketing.R

2、OI is more important than ever before,and best-in-class brands are relying on creator-led marketing to achieve outstanding results.As the next wave of influencer marketing,creator-led marketing outpaces previous advancements in the creator economy in its potential for brands to scale.By amplifying c

3、reator assets through various channels,your organization can magnify its marketing efforts at a lower cost.Creator-led marketing fuels ROI.Dont believe us?Just ask the marketers we surveyed.IntroductionWe surveyed 132 marketers who directly engage in influencer marketing.Weve rounded our percentages

4、 and incorporated multi-selection responses,so not every question will add up to 100%.While marketing budgets are receiving more scrutiny,67%of our surveyed marketers reported increasing their investment in influencer marketing from 2022 to 2023.Of those brands whose budgets increased,only 24%were w

5、orking with a net-new budget.This means that the majority of our respondents funded their influencer marketing investment by diverting resources from other marketing functions.The most common source?Paid advertising.Brands Divert Spend on Digital Advertising to Creator-Led MarketingHow has your orga

6、nizations influencer marketing budget changed from 2022 to 2023?26%Stayed the Same7%Decreased67%IncreasedFor those brands that increased their influencer marketing spend,76%diverted the funds from other marketing activities.76%Top Three Sources for Influencer Marketing Budget IncreaseThe Most Useful