1、US Future Trends Report 2026The Intelligence Shift:What AI Means for Consumers and Brands2The Return on Intelligence AgencyThis report is designed to help answer the critical questions facing marketing leaders today.How is consumer behavior shifting in an AI-and LLM-driven world?What does a new era

2、of discovery mean for how we build brands?And how should measurement evolve to prove commercial return in increasingly intelligent ecosystems?Drawing on proprietary consumer insight from the latest edition of the Croud Consumer Index(CCI),this report is structured to guide you from insight to action

3、.Part 1 explores what the AI era means for marketers,with a unique perspective from Microsoft.Part 2 presents the CCI insights,revealing key shifts in consumer behavior,particularly during acceleration moments over peak shopping periods.Part 3 then focuses on what the shifting landscape means for br

4、ands,covering the future of discovery,creativity,brand&performance,and measurement.Together,these sections highlight the emerging patterns in consumer behavior and translate them into practical recommendations.This report will help you understand what these shifts mean for marketing strategy,activat

5、ion,and measurement-and the next moves we recommend for brands that want to win in the LLM era.Were at an inflection point,where AI is no longer a differentiator in itself;it is the context in which all brands now compete.The real advantage lies in the return-on data,creativity,and media investment,

6、enabling faster,more commercially impactful decision-making.At Croud,we call this Return on Intelligence:the ability to connect human expertise with AI-driven capabilities to drive measurable growth in a constantly shifting consumer landscape.At our recent AI for Growth event,Neil Sawyer from HP rem