CreatorIQ：2022年世界杯品牌赢家分析报告-Part 2（英文版）（35页）.pdf

1、ReportPart 2MenuClick the links below to jump to the corresponding section of this reportIntroductionWorld Cup Final:by the NumbersWorld Cup StarsWinners by ImpressionsWinners by Share of VoiceWinners by ReachWinners by EngagementTop CreatorsTop HashtagsWorld Cup Winner#With billions of people aroun

2、d the world using platforms like Facebook,Twitter,Instagram,and TikTok to stay connected and share their thoughts and opinions,the World Cup generated a huge amount of buzz and engagement on these platformsand for the brands that chose to participate in the conversation.In this report,we take a look

3、 at which brands scored big at the 2022 World Cup.We analyze the influencer marketing campaigns these brands deployed to achieve their success,and crown the tournaments official brand champion.Its official:the 2022 World Cup was the most widely followed and discussed sporting event in social media h

4、istory.Part 2The World Cup Final:by the NumbersKylian MbappeLionel MessiTHE WORLD CUP FINAL:by the NumbersVsleomessi on Instagramleomessi on InstagramLionel MessiKylian MbappeTotal ImpressionsTotal EngagementsTotal Reach583.7B43.7B413.0M1TOP POST1.2BBy ImpressionsNovember-December 2022k.mbappe on In

5、sagramk.mbappe on InstagramKylian MbappeWorld Cup StarsTotal ImpressionsTotal EngagementsTotal Reach79.6B5.3B91.7M2TOP POST23.9MBy ImpressionsNovember-December 2022WORLD CUP STARS by the NumbersNeymar Jr.cristiano on InstagramCristiano RonaldoTotal Engagements19.1BTotal Impressions285.0BTotal Reach5

6、25.0M1November-December 2022Harry Kane neymarjr on InstagramNeymar JrTotal Engagements16.0BTotal Impressions244.6BTotal Reach200.0M2November-December 2022Pedriharrykane on InstagramHarry Kane Total Engagements284.7MTotal Impressions3.7BTotal Reach13.7M3November-December 2022Achraf Hakimipedri on Ins