1、Built to compete Business model reinvention for tech championsin the Middle EastContactsDubaiAchilles DrettasPartner+971-4-436-3000 achilles.drettas Nikolaos LioulisPrincipal+971-4-436-3000 nikolaos.l.lioulis Riyadh Chady Smayra Partner+966-11-249-7781 chady.smayra Ibrahim MoufarrejPrincipal+971-4-4
2、36-3000 Ibrahim.moufarrej Mustapha SakrPrincipal+971-4-998-6447mustapha.sakr About the authorsAchilles Drettas is a partner with Strategy&Middle East,part of the PwC network,in the technology,media,telecommunications,and digital practice.Based in Dubai,he works with telecom operators and technology
3、providers to expand their enterprise IT and digital businesses.He has deep expertise in corporate and business strategies,governance and operating models,and business-to-business(B2B)sales and marketing transformation.Chady Smayra is a partner with Strategy&Middle East in the technology,media,teleco
4、mmunications,and digital practice.Based in Riyadh,he has more than 25 years of experience in information and communications technology,focused on the telecom and technology sectors.He specializes in growth strategy,digital transformation,mergers and acquisitions,technology ventures,digital business
5、models,and performance turnaround programs.Nikolaos Lioulis is a principal with Strategy&Middle East in the technology,media,telecommunications,and digital practice.Based in Dubai,he has more than 13 years of experience in consulting and telecommunications,focusing on B2B technology and digital stra
6、tegy and growth.Ibrahim Moufarrej is a principal with Strategy&Middle East in the technology,media,telecommunications,and digital practice.Based in Dubai,he has nearly 10 years of experience in consulting,focusing on B2B technology strategy and inorganic growth.Strategy&|Built to compete1EXECUTIVE S