1、1/29WHITEPAPER QUICK ANSWERS 2 min readWhy is personalization essential for B2B e-commerce?How can AI help you create relevant customer journeys?Quick and easy introduction to personalization what do you need to do?How does your business benefit from AI-powered personalization?Personalization in B2B

2、How can artificial intelligence be leveraged to create the ultimate customer experience?17 min read THIS IS AN INTERACTIVE WHITEPAPER!BEST EXPERIENCED WITH ACROBAT READER2/29WHITEPAPER Influenced by their experiences as consumers,business customers have increasingly high expectations of their B2B on

3、line e-commerce experience.Personalization presents a great opportunity to improve the buying experience,conversion and customer satisfaction,especially for manufacturers and wholesalers.After all,they have often built long-standing relationships with their customers and therefore have a lot of usef

4、ul data that they can personalize effectively.And yet,many C-level executives still seem reluctant to take the step of creating truly personalized online buyer journeys.This whitepaper explains why there is no reason to hold back.In fact,next-generation AI tools are opening up new,easier ways for B2

5、B companies to serve their customers in a personalized wayone-to-one,at scale,across channels,and on demand.The rise of AI in B2B e-commerce is more than just a trend.Its the critical link to fully unlock the potential of personalized e-commerce in the B2B space.Chi Shing ChangCo-founder of SPARQUE.

6、AI,an Intershop companyThe digital experience of B2B customers generally does not yet match the quality of service provided at the counter,on the phone,or by sales representatives.It needs to be much better because customers choose online with the expectation of finding efficient and accurate orderi