Mynewsdesk & HubSpot：2023年北欧公关传播现状分析报告（英文版）（31页）.pdf

1、TrendsopportunitiesTrends and opportunities for 2023 and beyondA Mynewsdesk ReportIn collaboration with:State of Nordic PR&CommunicationA beaconoftrust inanuncertain worldWhat is the report based on?FOCUS on less,do it betterCONNECT with your audiences and AIOWN your dataCARE from the inside and out

2、PREPARE for and navigate through crisisTime to wrap up:Some advice ahead235914182428Table ofcontentsThe common phrase that the world is more unpredictable and complex than ever has probably never been more true.And when the world feels uncertain and unreliable,the importance of trustworthy PR and co

3、mmunication is paramount.As the markets smartest PR solution,Mynewsdesk works as a trusted advisor for PR and communication professionals.A part of our mission is to help PR and communication professionals work smarter,thats why we release a yearly report,covering the most critical matters for every

4、one working in the Nordic PR and communication industry.Through a thorough trend analysis,expert interviews,and a survey of 450 Nordic PR and communication professionals,weve identified the following five areas that most impact our work going into 2023:A beacon of trust in an uncertain worldFOCUS on

5、 less,do it betterAmplify your content quality by focusing on less,but doing it betterCONNECT with your audience and AIBuild engagement and optimize content creation by connecting with your audiences and AIOWN your dataMove from feeling overwhelmed by data to owning itCARE from the inside and outBui

6、ld trust and wellbeing by caring for people within and beyond the organizationPREPARE for and navigate through crisisAvoid and handle crisis with preparednessOne thing that has become clear in this report is that the role of PR and communication has grown more important for organizations.PR and comm