1、FORMULAS FOR DIGITAL GROWTHManufacturers and distributors share their critical steps toward planning and deploying vibrant B2B ecommerce strategies.APRIL 2023Compliments ofB2B ECOMMERCE HANDBOOK Copyright 2023 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published April 20

2、23.The(digital)B2B show must go on 311 steps for building a B2B ecommerce strategy 5CASE STUDIESDayco 10How a manufacturer planned a B2B ecommerce site projectChemDirect 16Pricing and Shipping:2 keys to ChemDirects growthGearSource 20For GearS,the show must go onABOUTThe editor 27Digital Commerce 36

3、0 28SPONSOR ARTICLESLucidworks 6Create a B2C-like buying experience that attracts B2B buyersTreviPay 11Making B2B payments easier meets customers increasing expectations Nautical Commerce 24Crawl-walk-run:how to digitally transform smoothly and effectively Copyright 2023 Digital Commerce 360&Vertica

4、l Web Media LLC.All rights reserved.Content published April 2023.B2B companies are under immense pressure to keep up with a quickly evolving digital commerce environment.For those that cant,a digital void can quickly lead to loss of market share and brand image especially as more B2B professionals b

5、orn and raised in the internet age take over as buyers for their companies.This report lays out many of the steps businesses are taking,from identifying customer needs to managing useful product and customer data and providing a user-friendly,personalized buying experience and growth in sales to boo

6、t.There are plenty of challenges.But as GearF,a live events technology supplier profiled in these pages,says,“the show must go on.”Also covered in this report are the ecommerce projects of manufacturer Dayco and chemicals supplier ChemDirect.At Dayco,an international engine parts manufacturer for va