旅智科技：2023五一中国住宿业经营报告（35页）.pdf

1、?2023?CONTENTS01/20232023五酒店业经营报告五酒店业经营报告02/20232023五宿业经营报告五宿业经营报告03/20232023五热的地五热的地&客源客源04/20232023五新媒体渠道预订趋势五新媒体渠道预订趋势Part0120232023五酒店业经营报告五酒店业经营报告?2023?Occ?Occupancy?ADR?Average?Daily?Rate?RevPAR?Revenue?Per?Available?Room?tipsOccADRRevPAR?2023?22-23?Occ?2023?78.2%83.9%75.9%63.6%44.4%2022?52.1%

2、52.4%48.4%44.9%38.8%78.2%83.9%75.9%63.6%44.4%52.1%52.4%48.4%44.9%38.8%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%2023?2022?Occ?69.2%?22?47.3%?146%?Occ?83.9%?Occ?2023?2023?166.9269.1344.2160.6204.62022?176.6179.3175.1165.7212.3166.9 269.1 344.2 160.6 204.6 176.6 179.3 175.1 165.7 212.3 0.050.01

3、00.0150.0200.0250.0300.0350.0400.02023?2022?22-23?ADR?ADR?229.1?22?181.8?126%?ADR?344.2?160.6?ADR?22?2023?2023?130.5225.7261.2102.290.92022?92.094.084.874.482.3130.5 225.7 261.2 102.2 90.9 92.0 94.0 84.8 74.4 82.3 0.050.0100.0150.0200.0250.0300.02023?2022?22-23?RevPAR?RevPAR?158.5?22?86?184%?RevPAR?

4、261.2?90.9?2023?22-23?Occ?23?1?1?Occ?51.1%?22?38.6%?132%?Occ?63.4%?2023?26.5%36.7%49.8%59.6%63.4%62.6%59.1%2022?23.5%27.8%34.8%41.9%45.9%48.2%48.1%26.5%36.7%49.8%59.6%63.4%62.6%59.1%23.5%27.8%34.8%41.9%45.9%48.2%48.1%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%2023?2022?2023?2023?218.1431.595.9267.5223.5

5、244.6180.02022?188.7204.8202.0199.9195.9233.1134.8218.1 431.5 95.9 267.5 223.5 244.6 180.0 188.7 204.8 202.0 199.9 195.9 233.1 134.8 0.050.0100.0150.0200.0250.0300.0350.0400.0450.0500.02023?2022?22-23?ADR?ADR?237.3?22?194.2?122%?ADR?431.5?95.9?ADR?200?2023?2023?57.8158.447.8159.5141.7153.2106.32022?

6、44.457.070.383.789.9112.364.957.8 158.4 47.8 159.5 141.7 153.2 106.3 44.4 57.0 70.3 83.7 89.9 112.3 64.9 0.020.040.060.080.0100.0120.0140.0160.0180.02023?2022?22-23?RevPAR?RevPAR?117.8?22?74.6?158%?ADR?RevPAR?47.8?159.5?2023?0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%4?29?4?30?5?1?5?2?5?