1、Omni-Channel Acceleration in RetailHow to Turn Your First-Party Data Into a Strategic Business AsseteBrief 2022 BlueConic Intellectual Property B.V.All rights Page 20306 20 What Effective Omni-Channel Acceleration EntailsDriving Growth from Cross-Functional InitiativesEnabling Transformational Growt

2、h with BlueConicTable of Contents 2022 BlueConic Intellectual Property B.V.All rights Page 3Omni-channel acceleration is happening across the retail industry.Traditional retailers with brick-and-mortar stores are bolstering their ecommerce efforts and creating new digital experiences.Meanwhile,digit

3、al natives that got their start in ecommerce are looking for smarter ways to engage customers and drive growth.The impact of COVID-19 on consumers shopping behaviors and expectations has only exacerbated the need for digital transformation in retail.However,a number of macro factors were already dis

4、rupting the status quo well before the pandemic,including:Competitive pressure on traditional retailers from customer-centric digitalnativesNew global consumer data privacy regulations,such as the GDPR and CCPAThird-party cookie deprecation due to tracking restrictions in Chrome andSafariCombined wi

5、th the impact of the pandemic,all three factors are resulting in a shift away from third-party data in favor of first-party data,the need for greater business agility,and the adoption of a new,more intelligent customer engagement model.What Effective Omni-Channel Acceleration Entails 2022 BlueConic

6、Intellectual Property B.V.All rights Page 4What Effective Omni-Channel Acceleration EntailsFor retailers,this means executing on a strategic vision of omni-channel acceleration,which will fundamentally transform how their businesses understand and interact with customers.More specifically,the outcom