1、Leveraging Chatbots for Ecommerce2 Leveraging Chatbots for EcommerceIntroductionIf you lead or manage an ecommerce business,technology can have a crucial impact on your customers experiences and your teams day-to-day tasks.Chatbots offer a wide range of benefits that are ideal for ecommerce operatio

2、ns,from helping customers find products and answering their questions,to increasing conversions and reducing costs.In this guide,well cover all the ways chatbots can be used to improve your ecommerce business through the various benefits they provide.With the right strategies in place,ecommerce mana

3、gers can capitalize on the advantages chatbots provide to build successful relationships with your customers.3 Leveraging Chatbots for EcommerceConversation MattersWe humans are social animals.We value interaction.We value conversation.A lot of decisions we make feel less stressful after a conversat

4、ion.A call with a knowledgeable salesperson,an interaction with a caring retail clerk goes a lot further than reading the instructions on a box,or reading the specs of a product on a website.Theres something about being able to discuss our needs,engage in a dialog,that reassures us,makes us feel mor

5、e at ease,and leads to a more enjoyable shopping experience.On a website,this conversational marketing component can be accomplished in a number of ways.Offering an 800 phone line is the most high-touch,personable way to provide this experience.However,phone conversations are not very scalable and p

6、eople hate to be placed on hold.This is where having a chat widget on your ecommerce website can create that personable one-on-one experience without the need for voice calls.Chat widgets are great in pre-sale scenarios,to defuse a customers fears,to assure the customer about return policies,to guid