SaleCycle：航空和旅游预订趋势报告（英文版）(22页).pdf

1、Understanding Airline Strong Airline Profitability Continues in 2018 Who We Are From the moment someone lands on a website for the first time, through to following up purchases in style, we help our customers ensure their visitors online journey is truly cyclical. Understanding Airline & Travel Book

2、ing Trends Trusted by the worlds biggest and best travel brands: 03 SaleCycle Data Report “Our mission is to inspire, shape, and support the conversions that exist within every customer journey.” Dominic Edmunds, Founder & CEO SaleCycle We use behavioral data to help optimize conversion rates, recov

3、er abandoned sales and increase customer lifetime value. The end result? Increased online sales. Part One | SaleCycle Airline & Travel Booking Trends The Issue of Abandonment Trends in Booking Timings Why Do People Abandon? Where Are We Going? How Do We Book? Part Two | Tips to Increase Future Onlin

4、e Bookings Introduction Recognize Your Customer Enrich the User Experience Think Mobile First Let Them Pay Their Way Provide a Sense of Urgency Use Booking Abandonment Emails Provide Flexible Search Options Conclusion 04 Understanding Airline & Travel Booking Trends SaleCycle Data Report Contents 06

5、. 08. 10. 12. 13. 16. 17. 18. 19. 19. 20. 20. 20. 21. Part One SaleCycle Airline & Travel Booking Trends Calendar Year 2018 06 The Issue of Abandonment SaleCycle Data Report Understanding Airline & Travel Booking Trends Airline abandonment rates are reasonably steady throughout the year, between aro

6、und 87% and 89%. By looking at the data, we see a trend which shows that abandonment rates are lower in the months between September and December. This is also the period with the lowest sales volume, which shows that visitors reaching airline websites have a greater intent to purchase, with fewer v