1、DATA SNAPSHOTState of the XM Profession,2023Bruce Temkin,XMP,CCXPHead of Qualtrics XM InstituteMoira Dorsey,XMPXM CatalystTalia QuaadgrasSenior Research AssociateFebruary Copyright 2023 Qualtrics.All rights reserved.KEY FINDINGS IN THIS REPORTAs part of our study of XM professionals,we asked 245 pro

2、fessionals about their career trajectory so far,their current role and satisfaction,and which areas are most important for them to grow their expertise.Fromouranalysis,wefoundthat:+XM professionals are here to help.Nearly one in three XM professionals are most motivated to helptheir organization suc

3、ceed,and 29%are most motivated to improve peoples lives.23%of XMprofessionalsmost enjoyhelpingotherpeopleuseexperienceinsights.+XM pros are very satisfied.Eighty-eight percent of respondents are satisfied with their overallprofession.69%are satisfied with their opportunity for career advancement.In

4、their current roles,72%saytheyaresatisfiedwiththeircurrent level of compensation.+Not all leadership teams fully appreciate the value of XM professionals.Just 38%of respondentsfeel that their organizations leadership team strongly appreciates their value.One-quarter feels lessthanmoderatelyappreciat

5、ed.+XM professionals are looking to level up into leadership.Over one-quarter of respondents seeleading multi-year transformation as the most important area into which they want to expand theirexpertise.Few XM professionalsjust 4%consider managing XM technology to be the mostimportant potential area

6、of theirexpertise.Executive SummarySTUDY KEY FACTS 245 XM Professionals Sourced through the XM Institute network Conducted in Q4 Copyright 2023 Qualtrics.All rights reserved.STUDY OVERVIEW The data for this report comes from an XMprofessionals study that Qualtrics XM Instituteconducted in the fourth