GroupM：2020年移动营销生态系统报告（英文版）(88页).pdf

1、1 Mobile Marketing Ecosystem Report 2020, India 2 Mobile Marketing Ecosystem Report 2020, India Theres been a significant rise in the number of individuals accessing the internet through their phones and today this number has grown to 99%. The mobile device has become a central part of our connected

2、 lives right from controlling features in a car, streaming TV, connecting with friends on social media, to on-the-go entertainment. Globally, more than 5 billion people use a mobile phone, of which 4.54 billion are connected to the internet, while 3.80 billion are active social media users. India al

3、one hosts 700 million unique mobile phone subscribers, comprising 451 million internet users. Due to this, most brands have adopted a mobile-first approach while addressing all their digital marketing initiatives. But should the mobile-first approach be limited only to digital marketing? It is but o

4、bvious to note, that the mobile device has changed various aspects of our lives, be it in the way we consume news, the way we get entertained or the way we shop and as a result, it has raised multiple challenges and opportunities for marketers. In this report, we look at various trends impacting con

5、sumers and marketers and highlight reasons why its necessary to go beyond the traditional realms of digital marketing to drive business and brand outcomes. The Mobile Marketing Association India has been consistently striving to create a pool of resources that marketers can consult while building fu

6、turistic strategies, to stay abreast and adopt mobile advertising at scale. It also continues to build on its vision, Shape The Future through breakthrough studies, thought leadership, setting standards and optimising current activities and constantly monitoring mobile marketing trends. Today, India