1、March 2023Harnessing digital to drive M&E growthSeeing the BIG Picture Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.BCG was the pioneer in business strategy when it was founded in 1963.Today,w

2、e work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders empowering organizations to grow,build sustainable competitive advantage,and drive positive societal impact.Our diverse,global teams bring deep industry and functional expertise and a range of per

3、spectives that question the status quo and spark change.BCG delivers solutions through leading-edge management consulting,technology and design,and corporate and digital ventures.We work in a uniquely collaborative model across the firm and throughout all levels of the client organization,fueled by

4、the goal of helping our clients thrive and enabling them to make the world a better place.Meta builds technologies that help people connect,find communities,and grow businesses.When Facebook launched in 2004,it changed the way people connect.Apps like Messenger,Instagram and WhatsApp further empower

5、ed billions around the world.Now,Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.Shaveen GargTHE ORIGINS OF THE STUDYMedia&Entertainment(M&E)players around the world have embraced digital-forward p

6、ractices to become future-ready.They recognize the power of digital to influence every stage of the consumers media consumption journey,from discovery to interest to engagement.Yet Indian players have been hesitant to embrace digital.BCG and Meta have come together to present a view on how digital c