B2B 并不枯燥我们很精彩！.pdf

1、BORINGNo moreItstime to make your B2B marketingmore human,memorable,and commercially effective.Most hotels dont lose B2B business because they are“bad”.They lose it because they feel interchangeable.In a crowded market,boringis not safe.Boring is invisible and expensive.Your corporate booker does no

2、t stop being that person when they are at work-Mum of 3 Zumba dancer Dog loverHamster ownerMargarita drinkerLoves Lord of the RingsDrives a classic carCries at John Lewis adsCorporate bookerSame brain.Samestandards.Differentcontext.No robots allowedA corporate buyerdoesntswitch off their humanity wh

3、en they go to work.They still want to be treated like an individual.They still respond toconfidence,andease,and the feeling of being understood.And they still resonate with things thatfeelgood(and painfully dull!).35%of travel buyers expect trips to increase in 2026.47%expect volumes tostaylevel.Hot

4、els are not only competing on rate.They are competingon.easeseeeeaHotels are not only competing on rate.They are competingon.easespeeddeeaHotels are not only competing on rate.They are competingon.easespeedconfidencecaiHotels are not only competing on rate.They are competingon.easespeedconfidencecla

5、rity80%of planners say the ideal hotel or venue RFP response time is four days or less.62%of RFPs areawarded toone of the first three responses.Dontfall into the trap!Professionalismdoesntmean losing your brandpersonality.The default formula isoftenstill+Rate cardGeneric follow-up+PDF+Facilities lis

6、tMore than40%of B2B deals stall because of internal misalignmentThere are threemain issuesin B2Bmarketing:0203Risk aversionThere are threemain issuesin B2Bmarketing:0103Lack of brand buildingThere are threemain issuesin B2Bmarketing:0102Misunderstanding of the audienceStop writing for the Spec Sheet