酒店客人购买路径的演变与未来.pdf

1、THE EVOLUTION AND THE EVOLUTION AND FUTURE OF THE HOTEL FUTURE OF THE HOTEL GUEST PATHGUEST PATH-TOTO-PURCHASEPURCHASEJames Bland30th April 2026 Ipsos|The evolution and future of the hotel guest booking journey-JEB|April 2026|Version 8 SHARE|Public2 Ipsos|The evolution and future of the hotel guest

2、booking journey-JEB|April 2026|Version 8 SHARE|Public2THE BDRC HOTELS TEAM IS NOW IPSOS THLTHE BDRC HOTELS TEAM IS NOW IPSOS THLCombining our Travel,Hospitality&Leisure expertise with the power of Ipsos20251991202320182008200020163 Ipsos|The evolution and future of the hotel guest booking journey-JE

3、B|April 2026|Version 8 SHARE|PublicGuides or handbooks52Travel Agents19Adverts in printed media1719911995200120052010The early nineties saw travel agents grow in influence,though guidebooks remained kingSource:BDRC Hotel Guest Survey.Question:Sources of information used to establish hotel availabili

4、ty.Base:All leisure travellers.4 Ipsos|The evolution and future of the hotel guest booking journey-JEB|April 2026|Version 8 SHARE|PublicBUT THE SEEDS OF REVOLUTION HAD BEEN SOWNThe worlds first web page6th August 19915 Ipsos|The evolution and future of the hotel guest booking journey-JEB|April 2026|

5、Version 8 SHARE|PublicInternet/Websites0.521Guides or handbooks5255Travel Agents1937Adverts in printed media172619911995200120052010By the time the century had turned,the internet was beginning to enter the mainstreamSource:BDRC Hotel Guest Survey.Question:Sources of information used to establish ho

6、tel availability.Base:All leisure travellers.11%Hotel Chain Sites 9%Destination Sites7%Travel Intermediary Sites6%Company Intranets(Multi-coding means sum 100%)6 Ipsos|The evolution and future of the hotel guest booking journey-JEB|April 2026|Version 8 SHARE|PublicInternet/Websites0.587Guides or han