从安全到脱颖而出：重塑 B2B 营销的人性化理念.pdf

1、From safe toSTAND OUTRehumanising B2B389.9bnthe opportunity.And most of it will go to the hotels that are rememberedSo,why are we making everything.More polishedMore iosess hSo,why are we making everything.More polishedMore cautiousess huaSo,why are we making everything.More polishedMore cautiousLes

2、s humanSo,why are we making everything.More polishedMore cautiousLess humanAnd then wonder why nobody remembers us.OK,we understandYou want to stand out in a competitive landscape.But also stay true to your brand identity.And youdontwant to alienate professionals.But.Safe,corporate,same oldForgettab

3、leFun,emotive,engagingUnforgettableExperience over inventoryCorporate buyers are not buying twelve meeting rooms.They are buying the potential of the space.People dont remember products,they remember how you made them feel.Corporate bookerCorporate booker-Mum of 3 Zumba dancer Dog loverHamster owner

4、Margarita drinkerLoves Lord of the RingsDrives a classic carCries at John Lewis ads-Mum of 3 Zumba dancer Dog loverHamster ownerMargarita drinkerLoves Lord of the RingsDrives a classic carCries at John Lewis adsCorporate bookerPeople arent one dimensional50%want brands todemonstratethat they underst

5、and their human experience.70%feel a great personal affinity to a brand when moved onan emotional level.Only17%of brands use data topersonalisetheir customers journeys.Why does this matter?The market is there.Demand is not the issueBut they dontnotice usProof its POSSIBLECopy this formulaMake them feel something+Make them feel safe+Make them remember youIf its boring to you.Then its boring to them!And have fun!Easy to choose.Hard to forget.That is the brief.Louise WrightPunch Hospitality