1、Grocery Shopper Perspectives2026 ReportContents2Introduction03“Realities”of consumer perception07Variables raising the bar for value15How shoppers are shifting their spend20Summary23Grocery Shopper Perspectives 2026 ReportIntroductionResponses to this years consumer survey of more than 1,600 primary

2、 shoppers surfaced three macro trends that continue to challenge traditional grocers:Younger shoppers,more affluent households,and families with children increasingly spend most of their grocery budgets in other channels.Many consumers continue to exercise greater discipline with their budgets even

3、as their confidence has increased and the rate of inflation has eased.Tried-and-true pricing and promotion tactics arent engaging and compelling shoppers like they once did.All these shifts proceed from the simple fact that consumers at large dont think about groceries the same way they did five yea

4、rs ago.The rules of the game have changed,yet many traditional grocers are still relying on an old playbook.New AlixPartners consumer research pulls back the curtain on the value perception challenge for traditional grocery,and our team of experts examines what the new consumer reality means for lon

5、gstanding industry practices.Grocery Shopper Perspectives 2026 Report3The clearest sign consumer preferences have evolved and that traditional grocery has not followed their lead is the erosion of market share,particularly among desirable groups including younger shoppers,more affluent households,an

6、d families with children.The data shows that not only are smaller percentages of those groups shopping a traditional grocer as the primary store but that the same holds true overall.Market share erosionPercentage of key shopper groups that spend most of their grocery budget in the traditional grocer