1、Digital Mediasector updateQ1 2023Qualitative insights into broader Digital Media trends and public and private valuations across the transaction spectrum,and interviews with todays leaders transforming the sector.Important disclosures appear at the end of this reportGP Bullhound Corporate Finance Lt

2、d and GP Bullhound Asset Management Limited are authorised and regulated by the Financial Conduct Authority GP Bullhound Inc is a member of FINRAGP Bullhound Luxembourg S.R.L.is regulated by the CSSF in Luxembourg2Q1 2023 Digital Media sector updateNote:Please see following slides for sourcesAbout u

3、sPublic comparablesTransaction trendsPublic company analysesCEO commentaryTakeawaysTHE VIEWQ1 Digital Media Perspectives from GP BullhoundGenerative AI in personalisation Customised content is becoming increasingly critical for businesses to connect with customers Generative AI presents a compelling

4、 opportunity to push personalisation to another level Brands are actively embracing and testing this innovation in their business strategiesGrowing importance of influencer marketing Influencer marketing as a unique advertising strategy is predicted to grow in double digits in 2023 Growing business

5、partnerships with micro-influencers to stimulate customer engagement Beauty stays one of the most active industries in utilising influencer marketingVR headsets capabilities continue to improve Social Media giants like Meta and TikTok see headsets as a means of increasing adoption for VR Companies a

6、re rushing to make headsets more affordable and lighter VR technology continues to evolve and improveIncreasing adoption of live streaming The rise is primarily driven by growing demand from audiences and technology readiness to provide high-quality live streaming Streaming platforms continue to emb