1、TRAVELER TRIBES 2033 T H E A M E R I C A S R E G I O NTRAVELER TRIBES 2033 2FOREWORD Senior Vice PresidentAccount Management North America Travel Sellers&OTA AmericasEDUARDO SCHUTTEAt Amadeus,our technology powers the global travel and tourism industry.And as consumers and the industry evolve,we pri

2、oritize helping our customers deliver the best products and services to the market.One way we do this is by understanding whats important to travelers their preferences,how they feel about the future and any behavioral shifts taking place.For this reason,Amadeus commissioned an independent insight a

3、gency Northstar Research Partners to understand the travelers behaviors and how they expect to travel over the next decade.What resulted is a comprehensive glimpse into the future,which identifies four Traveler Tribes across the globe.From that report we extracted the unique traits related to travel

4、ers from the United States and Mexico,which youll find in this Americas regional report.We hope the insights contained within will be a valuable resource to learn about travelers who live in the Americas region.We look forward to innovating together to meet and exceed the needs of travelers in the c

5、oming years.TRAVELER TRIBES 2033 3Helping the travel sector understand andinnovate for travelers in 2033As part of this global research of 10,345 people in 15 countries,we surveyed 1,508 travelers from the United States and Mexico to get a pulse on the traveler mindset in the Americas region.The sur

6、vey was designed based on 22 interviews with a diverse set of experts from around the world,representing e-commerce,sustainability,technology,and travel.And to ensure we stayed rooted in the way people think and make decisions,we also spoke with behavioral scientists and psychologists.No other trave