1、The Changing Chinese TravelersAPRIL 2023FOREWARD2023 is the year of much anticipation for Chinese travelers to return.Destinations and brands are eager to see tourism dollars from China return.But they will have to anticipate a different Chinese Traveler from 2019.“THE CHANGING CHINESE TRAVELERS”wil

2、l come in 3 series to keep on the pulse of the ever-changing Chinese traveler,powered by Ctrip and iProspect Chinas behavioral data.As we speak,their travel preferences are diverse,triggered by what they read on social platforms,reprioritizing their shopping list and this will vary in the coming mon

3、ths.The 2023 Chinese Travelers will be a dynamic segment and we recommend the world not to expect a definitive description of who they are.This report will provide accurate insights on Chinese Travelers behavioral signals up until Q1 2024,to help us effectively activate in media at consumers definin

4、g moments.The Chinese travelers are constantly changing.Heres what we need to look out for.SAWGIN TOHHead of StrategyiProspect China iPROSPECT THE CHANGING CHINESE TRAVELERS MARCH 2023Lorem ipsum dolor sit amet、CONTENT3 FACTORS SHAPING CHANGEThe pandemic established 3 key factors reshaping the Chine

5、se Travelers values and behaviours and how this impacts the ongoing changes of the Chinese Travelers9 MANIFESTATIONS OF THE CHANGING CHINESE TRAVELERSThese manifestations provide insights into current travel motivations,who they are and when they will travel IMPLICATIONS TO MEDIA AND BRANDSA media p

6、lanning framework guides brands find right campaign opportunities to ensure visibility and strong engagements with Chinese Travelers iPROSPECT THE CHANGING CHINESE TRAVELERS MARCH 2023RISING TRAVEL TIDES SINCE Q4 2022Chinas domestic and international booking volume is gaining stronger momentum,espec