1、 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.Electric Vehicle Consideration Study(EVC)A Syndicated study from NielsenIQ Automotive 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.2Anil AntonyGlobal Head Tech,

2、Telco,Automotive&Finance Welcome to the 1st wave of the BEV Consideration studyWe all know that BEVs are the future,but so far adoption has been limited barring some markets.However,this mass adoption is far from easy.It is extremely complex to design a different transportation system,when the mobil

3、ity world has been indexed to ICE systems for over 100 years.From our side at NielsenIQ,we aim to focus on“Consumers”and the reasons thereof for adoption or rejection.In our opinion,there is an inherent hesitation towards committing to the final step of adoption-i.e.,purchase.It is thus important to

4、 understand these hurdles and also track the changes over time.I hope you enjoy reading.Please contact me or my colleagues in your markets for a more in-depth analysis.EVs are here,but how far is large scale adoption?2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights

5、Reserved.3 The primary goal is to deliver a comprehensive data with which perspectives can be comparatively analyzed across markets with respect to the consumers interest in purchasing an EV.We have designed the survey to understand different levels of commitment towards looking at intention to buy

6、a BEV(e.g.,“I am very likely to consider an EV for my next purchase”Vs“I am somewhat likely.”.)This allows us to provide a glimpse of what the“early adopters”would like versus the larger new vehicle shopper population.The Study ConstructConsideration has been designated as the primary focus of the s