尼尔森IQ：数字化转型下快消企业如何获取破局密钥（2022）（23页）.pdf

1、 2021 Nielsen Consumer LLC.All Rights Reserved.1 2022 Nielsen Consumer LLC.All Rights Reserved.什么是数字化转型？4亿6千万条464,000,0002 2022 Nielsen Consumer LLC.All Rights Reserved.12343Image placeholder 2021 Nielsen Consumer LLC.All Rights Reserved.4 4 2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen

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4、4%-28.5%+10.0%-2.2%+24.5%-18.1%-15.2%-34.6%-8.5%+8.7%+205.0%-20.2%-11.8%-2.8%-36.4%-31.7%-45.4%-48.7%高端中高端中端中低端Source:尼尔森IQ 零售研究，数据截止到2020年9月。2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.10 2022 Nielsen Consumer LLC.All Rights Reserved.11MAT 2YAMAT LYMA

5、T TYMAT TYMAT TYMAT TYMAT TYMAT TYMAT TY厂商 D厂商 C厂商 B厂商 A饮料即饮茶包装水功能饮料果汁即饮咖啡碳酸饮料-0.1%+1.8%-3.4%+1.3%+1.2%+1.2%+1.8%2022 Nielsen Consumer LLC.All Rights Reserved.12Copyright 2020 The Nielsen Company(US),LLC.Confidential and proprietary.Do not distribute.2021 Nielsen Consumer LLC.All Rights Reserved.12销

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