1、 499March 2023RXCEMAHBM23RPIn partnership with:2023Health&Beauty MarketplacesRetailX1|RetailX|March 2023RXCEMAHBM23RP 2023 SUSTAINABILITY REPORT|INTRODUCTIONThe health and beauty sector encompasses a diverse range of products,from personal care items that everyone buys through to premium skin care a

2、nd celebrity-backed colour cosmetics.As such,a customers journey could be a quick,value-driven purchase with the site of choice being the grocery store,online pharmacy or a health and beauty retailer.Marketplaces,such as Amazon,offer consumers this fast value-driven proposition.It has grown by under

3、standing the core of what drives consumers to purchase online,not just in one category but across multiples,and in different countries and across borders.The deep pockets of Amazons R&D,along with inventiveness and customer-driven approach,has enabled it to disrupt different categories in turn.Its u

4、nsurprising that marketplaces continue to attract a much higher level of traffic than brand and retailers own ecommerce sites.Marketplaces understand the price and convenience factors driving consumer purchasing and offer a fast and easy way for customers to purchase.Even multi-sector sites,which en

5、compass marketplaces as well as retailers selling across a variety of categories,gather a larger share of web traffic than sites focused purely on selling cosmetics.This is a generalisation that will alter depending on specific country or marketplace vs retailer assessed but globally and at regional

6、 level it holds true.ContentsHEALTH&BEAUTY MARKETPLACES|INTRODUCTIONIntroductionCustomer purchases are also driven by inspirational content,user-generated images and virtual try-ons leading to a more relaxed shopping journey driven by entertainment and newness rather than need.This is particularly t