尼尔森IQ：破译创新增长的密码（2023）（15页）.pdf

1、 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.洞见全球市场变革，助力品牌全渠道增长 2023 Nielsen Consumer LLC.All Rights Reserved.2Broadened but persistent inflation,slowed growth in global economy，but China economy is expected to recover soon OECD Economic Outlook2023年全球

2、经济放缓，通胀压力加剧，中国经济有望迎来复苏GDP:+0.5%Inflation:+11%GDP:+1.6%Inflation:+8%GDP:+1.2%Inflation:+14%GDP:+1%Inflation:+8%GDP:+1.2%Inflation:+14%GDP:+3%Inflation:+81%GDP:+5.7%Inflation:+8%GDP:+0.9%Inflation:+12%GDP+0.6%Inflation:+4%GDP:+0.2%Inflation:+6%GDP:+1.3%Inflation:+8%GDP:-0.3%Inflation:+8%GDP:-0.5%Infla

3、tion:+13%GDP+4.6%Inflation:+4%GDP:+1.8%Inflation:+5%GDP:+1.1%Inflation:+8%GDP:-0.4%Inflation:+6%GDP:+5%Inflation:+4%90%0%2023 Nielsen Consumer LLC.All Rights Reserved.Contrary to the pessimism in global economy,China CEOs show greater confidence in China economy and their industries&companies.展望未来，全

4、球经济虽不乐观，但中国CEO们对2023年的中国经济及所在行业和公司仍保持相当积极的态度324%53%59%59%全球经济中国经济所在行业贵公司Global economyChina economyYour industryYour company%Top 2 Boxes 乐观+非常乐观 2023 Nielsen Consumer LLC.All Rights Reserved.For innovation,CEOs mostly strength on business model,product and service,process 4 2023 Nielsen Consumer LLC

5、.All Rights Reserved.Innovation,Increasing Price,and Improving Effectiveness are key to breakthrough growth5即饮咖啡液态奶巧克力包装米*女性护理用品婴幼儿奶粉牙膏纸尿裤新品老品销量涨价/降价消费升级/降级急冻点心干脆小食鸡精功能饮料碳酸饮料酱油饼干衣物除菌液奶粉洗衣剂薄荷糖口香糖酸奶及酸味奶新品老品销量涨价/降价消费升级/降级食用油啤酒方便面糖果家居清洁用品个人清洁用品棒棒糖新品老品销量涨价/降价消费升级/降级 2023 Nielsen Consumer LLC.All Rights R

6、eserved.Most of industries saw faster NPD number increase,vs effectiveness improvement6MAT去年MAT今年MAT去年MAT今年MAT去年MAT今年MAT去年MAT今年MAT去年MAT今年MAT去年MAT今年 2023 Nielsen Consumer LLC.All Rights Reserved.The biggest challenge their companies would face is slow recovery of trade&consumption