1、Europe2022BrandIndexRXBEU22RPin partnership May 2022 3 2022 ,distributed by InternetR Welcome to the RetailX Brand Index 2022.This report comes as retail has moved on from the restrictions of Covid-19 lockdowns,only immediately to face new challenges as a result of Russias invasion of Ukraine.Both a

2、re now having knock-on effects for the cost of living as prices,especially those of energy,climb sharply,which is likely to deter shoppers from buying.When they do buy,they will choose carefully,so brands will have to work hard to ensure that their customers continue to buy from them.Ensuring this l

3、oyalty means offering the kind of seamless service across channels that meets expectations,while many customers will continue to prioritise the sustainability of the products they buy,as well as the ways in which they are packaged and delivered.This report names the largest 500 brands that sell to c

4、ustomers in the 32 markets of the EU,EEA plus the UK and Switzerland.They are ranked in an index that is based on footprint size as well as their performance through six Performance Dimensions The Customer,Engagement,Merchandising,Mobile&Cross-channel,Operations&Logistics,and Strategy&Innovation.A s

5、eries of research-led features,illustrated by easy-to-read RetailX graphics,explores the tools and retail strategies that brands use across their business,before naming the brands that stand out in each Dimension.We explore the wider context through our strategic overview,then focus on how brands no

6、w engage with shoppers,as well as how shoppers expect to engage with brands.In a series of examples,we look at how leading brands that include Disney,Pandora,Lascana,Givenchy and The Body Shop approach multichannel retailing in practice.The Brand Index 2022 is designed to enable brands of all sizes