1、REPORTTRENDSTHE 3D REPORTTRENDSTHE 3D THE 3D INTRODUCTIONThe design world is an increasingly physical place.Where objects were once drawn they now flow,bounce and burst.Edges that used to be flat now have crunch,squidge and sheen.As the gap between the real and the virtual grows ever smaller,3D desi
2、gn presents one of the most exciting frontiers in visual culture.Whether in gaming,product design,fashion or art,youll likely have noticed the rise of 3D design.Were in an exciting moment,where the ambitions of creatives are riding a wave of groundbreaking technology.From the outside,though,it can b
3、e hard to find a way in.If youre a creative approaching the world of 3D for the first time,youre probably full of questions.What are the limits and who is pushing them?Where are designers getting their inspiration?And as someone who is new to this,where do I start?Over the following pages,well intro
4、duce a selection of artists and ideas making waves in the world of 3D.Researching into the length and breadth of work currently being created,weve identified a handful of trends we believe are leading the conversation and offer hints as to where the industry might be heading next.To dig deeper,weve
5、also spoken to Christina Worner,the founder of London-based studio Dada Projects,who is leading the charge to correct the gender imbalance within 3D design.She shared the story behind her recent work for Vogue Singapore,which saw her use Adobe Substance to create a range of orchid-inspired 3D visual
6、s for the magazines launch.If youre looking to adopt such practices in your own creative output,weve also spent time getting to know the ins and outs of Adobe Substance an industry-leading 3D painting tool which recently joined the Adobe family.Beyond that,well look to the future.What comes next for