1、1BRAZEcoexist,it means ensuring that all points of view are respected,then valued,and then truly treasured.Customer engagement is a universal business imperative.We see that reality in the breadth of the Braze customer base across industries and regions,and from the diversity of case studies include

2、d in this report.Decision-makers are seeking a better understanding of how their teams can leverage data to continue moving forward cautiously in volatile periods,while preparing to re-accelerate in the better times to come.The solution lies in effective experimentation and cross-team collaboration,

3、made easier with clean,real-time data and powerful,intuitive technology.Its our hope that the insights in this report will inspire your own experiments and support better collaboration in 2023 and beyond.By pivoting to a retention-led strategy powered by lifecycle optimization,leaders acknowledge th

4、at delivering customer value is what builds brand value over time.Alignment AgilityWhen scrutiny on spending is high,return on marketing investment should be measurable,rapid,and positive.Marketing spend should be aligned in support of brand teams most important shared goals.Our research finds that

5、theres much room for improvement,with noisy data,systems complexity,and internal misalignment hampering progress for many brands.Businesses that tighten the feedback mechanisms that translate new insights into action will help their teams become agile and aligned.Tolerated TreasuredSuccessful collab

6、oration demands respect for the varied perspectives that come with different skill sets,creating potent opportunities to learn and adapt.Experimentationso central to continuous improvementthrives on data,creativity,and risk-taking.True inclusion goes beyond simply tolerating colleagues differences a