1、XeBook|Digital Commerce CX:The critical role of accurate inventory dataDigital Commerce CX:The critical role of accurate inventory dataWhy it matters more than you thinkORDERCANCELLEDORDERSHIPPEDCustomers have the power in todays omnichannel world.Theyre demanding.Their expectations are high.So its

2、essential you craft a positive CX to drive salesand ultimately customer loyaltywhich means you need to take a lot of factors into consideration.Product offerings,product discovery experiences,price,and digital or physical shopping journeys.Customers now expect to shop how they want,where they want,a

3、nd when they want.They have countless channels and options to do so:a search on Google,via social media,a marketplace,a third party retailer,or even directly on the brands website.And they expect that when they search for an item and place that order it is going to arrive at their doorstep.When you

4、told them it would.Or be ready at the store for pickup.In fact,according to a 2022 survey,43%of consumers expect that order to be ready within 30 minutes or less.*And 52%expect it to be ready in 2 hours or less*Today,the reality is that the shopping journey is really complex.Customers are dynamicand

5、 how they shop is situational.Their path to purchase one day will likely not follow the same the next.So the end goal is to make sure that no matter which journey your customer is on,they always have the best experience.But how often do you consider the impact of your inventory data accuracy on thos

6、e journeys?Lets break it down.CX Impact by Stage in the Shoppers JourneyBelow is a detailed breakdown of both the CX impact and business impact of poor inventory data accuracy at each stage of the buyers journey.Shopper Journey StagePoint of EngagementCX ImpactBusiness ImpactProduct DiscoverySocial