1、THE INFINITE DIAL 2023 EDISON RESEARCH#InfiniteDialTHE INFINITE DIAL 2023 EDISON RESEARCH#InfiniteDial785819982023America is Far More DiverseTOTAL U.S.POPULATION 12+%WHITETHE INFINITE DIAL 2023 EDISON RESEARCH#InfiniteDial319519982023Internet Access Becomes Nearly UniversalTOTAL U.S.POPULATION 12+%H

2、AVE INTERNET ACCESSTHE INFINITE DIAL 2023 EDISON RESEARCH#InfiniteDial6%of Americans age 12+hadever listened to online audioIn 1998:70%of Americans age 12+have listened to online audio in the last weekIn 2023:THE INFINITE DIAL 2023 EDISON RESEARCH#InfiniteDial50%of Americans age 12+hada computer in

3、their householdIn 1998:91%of Americans age 12+have a smartphoneIn 2023:THE INFINITE DIAL 2023 EDISON RESEARCH#InfiniteDialTHE INFINITE DIAL 2023 EDISON RESEARCH#InfiniteDialSTUDY OVERVIEW&METHODOLOGYTECHNOLOGYSOCIALMEDIAONLINE AUDIOBRANDSIN-CAR MEDIAPODCASTINGOBSERVATIONSONLINEAUDIOPresentationOutli

4、neTHE INFINITE DIAL 2023 EDISON RESEARCH#InfiniteDialStudy Overview The Infinite Dial is the longest-running survey of digital media consumer behavior in America The annual reports in this series have covered a wide range of digital media and topics since 1998 The Infinite Dial tracks mobile behavio

5、rs,internet audio,podcasting,social media,smart speakers and moreTHE INFINITE DIAL 2023 EDISON RESEARCH#InfiniteDialStudy Methodology In January 2023,Edison Research conducted a national telephone survey of 1500 people aged 12 and older,using random digit dialing techniques to both cell phones and l

6、andlines Survey offered in both English and Spanish Data weighted to national 12+U.S.population figuresTHE INFINITE DIAL 2023 EDISON RESEARCH#InfiniteDialTechnologyTHE INFINITE DIAL 2023 EDISON RESEARCH#InfiniteDial1014314453617176818384858888912009201020112012201320142015201620172018201920202021202