1、Global Recovery Insights 2020www.ufi.org/researchSUPPORTED BY:PRODUCED BY:Part 1:The way forward for business eventsContentsSECTION 1SECTION 2SECTION 3SECTION 4SECTION 5SECTION 6SECTION 7SECTION 8SECTION 93467911131418WelcomeKey areas of focusKey findingsThe impact of event cancellationsFuture atten

2、danceVisitor quality beats numbers for exhibitorsThe importance of networkingThe return of budgetsA position of strength2G LO B A L R E C O V E R Y I N S I G H T S 2 0 2 0Dear industry colleagues,We are happy to publish the first part of this global study of both visitors and exhibitors,the latest i

3、n a series of reports we have produced in partnership with Explori.At the time of publishing in October we face a very uncertain picture ahead,however I am happy to see the responses which do not show a long term shift away from live events,and that this crisis is a temporary hurdle which we will ov

4、ercome like we did with many previous challenges.Our audience appreciates the unique aspects of face-to-face for building human connections which serve them both personally and professionally.These have yet to be recreated effectively in digital events.This report is based on a quantitative survey o

5、f trade show visitors and exhibitors,with 9,000 responses in 10 languages representing trade show participation in over 30 countries.We have been able to make comparisons with our 2018 and 2019 Global Insights reports to assess the impact of the lack of events on visitors and exhibitors,and their pl

6、ans to return to live events in 2021.The absence of live events has damaged not only our industry,but all industries by reducing their access to networking,lead generation and ultimately new business.We hope this study can demonstrate to policy makers,governments to support the safe return of live b