1、2023Digital ExperienceBenchmark ReportData and insights to make every visit count.22023 Digital Experience BenchmarkTable of contents03 Fast findings 04 Introduction 05 Measure the digital experience:The good,the bad and the frustrating 06 The good:More activity unlocks great outcomes09 The bad:Fric

2、tion frustrates(and causes bounces)13 Digital experience KPIs 13 Traffic segmentation23 Session consumption31 Session outcomes35 About Contentsquare 36 MethodologyTable of contents9Industries2,942Websites161 billionPage Views35 billionSessions26CountriesThe datasetThe 2023 Digital Experience Benchma

3、rk report shares the most important digital KPIs driving growth and their impact on the digital experience and customer happiness.32023 Digital Experience BenchmarkGreater activity unlocks more revenue (cha-ching!)Sites with higher activity(the share of time users spend interacting with content duri

4、ng a visit)enjoy 19%higher conversion rates and 20%lower bounce rates than sites with the lowest activity.Save the session and boost revenue,with speed!Pages that load in under 1 second,compared with those that exceed 2 seconds,cut bounce rate by 5.5 percentage points(43.5%vs.49.0%)and average 1.2 a

5、dditional page views per session.These additional views help boost conversion rate by 25%.Optimize trafficpaying a premium is painfulWhile digital traffic trended up,rising+4.6%YoY in Q4,paid sources accounted for more of it.Paid sources drove 31%of all mobile traffic and 25%overall,though paid conv

6、ersion rates fell-2.9%overall.$Find and fix friction before it bites your bottom lineFrustration is far too common across the customer journey.More than one in three visits(36%)cause frustration.Slow page load is the most frequent and impactful issue.Give love to MVPs:Most Visited PagesAcross indust