安永：2019全球金融科技应用指数（英文版）（44页）.pdf

1、Global FinTech Adoption Index 2019 As FinTech becomes the norm, you need to stand out from the crowd 2 Global FinTech Adoption Index 2019 For this years survey, we interviewed more than 27,000 consumers in 27 markets. We examined not only how FinTech has improved and expanded its offerings around th

2、e world, but also how it has spurred change across the entire financial services industry. FinTech strives to make financial services more accessible for both consumers and businesses. By connecting customers to a digital world, FinTech enhances their experiences, making them efficient, economical a

3、nd frictionless. There are a few key themes in this years report: No longer just disrupters, FinTech challengers have grown into sophisticated competitors, with an increasingly global reach. Many financial incumbents, such as banks and insurers, offer credible FinTech propositions of their own, chal

4、lenging the question of what is a “FinTech?” The interactions between challengers, incumbents and players from outside the financial industry are forming FinTech ecosystems that are replacing traditional bilateral partnerships. These themes extend beyond the consumer space. Small and medium-sized en

5、terprises (SMEs) are increasingly using FinTech services. These businesses constitute a distinct customer segment, with needs that are different both from those of consumers and those of large corporations. Thus, this report also contains the first SME FinTech Adoption Indexa survey of 1,000 organiz

6、ations in five markets. To help bring to life the findings of our surveys, we conducted interviews with a wide range of FinTechs, including stand- alone challengers, financial incumbents and non-financial services companies. Our 2017 case studies focused on how FinTech acquired customers and gained