1、Media houseSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Media house industry Discover analytics metrics that matter for every type of content on TikTok,Instagram,Facebook and Twitter.Photos appear to be the most shared sort of content in th

2、e media house industry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content StrategyMedia house brands-examples53.58%DECREASE IN INTERACTIONSTIKTOKMedian posts interactionsThe median post interaction rate for Facebook and Twitter in the media house business rem

3、ains steady.Since September 2022,there has been a 53.58%decrease in TikTok interactions.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Media house industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data

4、 for the Media house industry Posts types on InstagramIn the last 12 months,brands in the Media house category shared:34.17%photos 30.50%videos 18.53%reels 16.79%carouselsContent diversity on InstagramIn the last 12 months,brands in the Media house category shared:62.65%links 21.78%videos 12.94%phot

5、os 2.35%albums 0.26%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Media house industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Media house industry Posts types on TwitterIn

6、 the last 12 months,brands in the Media house category shared:72.18%links 20.10%photos 5.95%videos 1.76%statusContent diversity on Twitter1.27%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 1.27%,follo