1、Home livingSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry Discover analytics metrics that matter for every type of content on TikTok,Instagram,Facebook and Twitter.Photos appear to be the most shared sort of content in th

2、e home-living industry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content StrategyHome&Living brandsexamples62.69%DECREASE IN INTERACTIONSTIKTOKMedian posts interactionsThe median post interaction rate for Facebook,Instagram and Twitter in the home&living bus

3、iness remains steady.Since March 2022,there has been a 62.69%decrease in TikTok interactions.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide

4、 data for the Home living industry Posts types on InstagramIn the last 12 months,brands in the Home living category shared:58.17%photos 18.43%carousels 16.25%reels 7.14%videosContent diversity on InstagramIn the last 12 months,brands in the Home-living category shared:60.94%photos 19.32%albums 13.73

5、%videos 5.59%links 0.40%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Home living industry Posts types on Twitt

6、erIn the last 12 months,brands in the Home-living category shared:40.12%status 38.65%photos 14.58%links 6.62%videosContent diversity on Twitter0.86%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 0.86%,