1、AlcoholSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry Discover analytics metrics that matter for every type of content on Facebook,Instagram,and Twitter.Photos appear to be the most shared sort of content in the alcohol indus

2、try across all platforms.However,Instagram reels remain the most engaging sort of media.Content StrategyAlcohol brandsexamples 34.52%DECREASE IN INTERACTIONSINSTAGRAMMedian posts interactionsWhile the average post interactions on Facebook and Twitter remain mostly flat,on Instagram,they drop by 34.5

3、2%in the last 12 months.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry In the last 12 months,brands in the Alcohol category shared:68.48%photos 12.91%albums 12.81%videos 4.85%links 0.93%statusesContent diver

4、sity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry Posts types on InstagramIn the last 12 months,brands in the Alcohol categ

5、ory shared:65.45%photos 14.22%reels 13.99%carousels 6.31%videosContent diversity on InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Alcohol industry Posts types on TwitterIn the last 12 months,brands in the Alcohol category shared:56.97%status 19.81%photos 19.50

6、%links 3.70%videosContent diversity on TwitterOrganic performance of posts types on Facebook0.41%Avg.engagement rate per post for photo Photos perform best in terms of organic performance on Facebook worldwide.Photos(0.41%)are followed by albums,which have a 0.31%engagement rate.Posts performanceon