1、BeveragesSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry Discover analytics metrics that matter for every type of content on TikTok,Instagram,Facebook and Twitter.Photos appear to be the most shared sort of content in the be

2、verages industry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content StrategyBeverages brands-examples49.77%DECREASE IN INTERACTIONSTIKTOKMedian posts interactionsThe median post interaction rate for Facebook,Instagram and Twitter in the beverages industry rem

3、ains on a flat line,while on TikTok,there is a 49.77%decrease in interactions.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Bev

4、erages industry Posts types on InstagramIn the last 12 months,brands in the Beverages category shared:59.49%photos 19.76%reels 11.91%carousels 8.82%videosContent diversity on InstagramIn the last 12 months,brands in the Beverages category shared:65.02%photos 18.88%videos 11.23%albums 4.32%links 0.53

5、%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beverages industry Posts types on TwitterIn the last 12 months,bra

6、nds in the Beverages category shared:76.17%status 12.45%photos 7.66%links 3.71%videosContent diversity on Twitter1.41%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 1.41%,followed by videos,with an ave