1、Lets Chat!:Why Conversational AI is the Future for SurveysBy Phil Sutcliffewith contributions from Josh Seltzer and Kathy ChengPhoto by charlesdeluvio on Unsplash2Table of ContentsWhy Conversational AI Leads to Better Insight01Analysis and Human Understanding enabled by AI03Demystifying the AI behin

2、d chatbots02Engaging Survey Questions045 principles for Conversational AI to maximise insight05What does the future hold for Conversational AI and Market Research?0601Why Conversational AI Leads to Better InsightPhoto by Ghen Mar Cuao on UnsplashConversational AI has the power to reimagine online re

3、search for better insights.In this e-book we explain why anyone working in market research,marketing,UX,CX,innovation or creative development should be excited about Conversational AI.We use examples based on inca,the Conversational AI platform from Nexxt Intelligence.4Why Conversational AI Leads to

4、 Better Insight01To start,lets give a brief explanation of Conversational AIConversational AI leverages the latest advances in machine learning and natural language processing to create compelling conversational experiences.It does this through a chatbot interface to ask questions and converse with

5、participants.Participants can be asked a range of closed,quantitative,and open,qualitative,questions.NLP is used to respond to participants open ended responses in a way that feels natural.The experience for participants is more akin to having a WhatsApp conversation with someone than completing a t

6、raditional online research survey.Its as much about listening to people as asking them questions.The AI is also used to analyse the open ended data,theming it for quick analysis.Fundamentally there are two reasons why Conversational AI leads to better insight:1.Better data quality2.Qualitative insig