1、The Guide to Arti?cialIntelligence forResearch&AnalyticsMike StevensThe Insight Platforms Guide to AI for Market Research&AnalyticsTable Of ContentsAbout this ebook3About Insight Platforms4About the Author5Part 1:What is Arti?cial Intelligence Anyway?Part 1:What is Arti?cial Intelligence Anyway?6 6L

2、ighting the Way7A(Very)Brief History of AI10Machine Learning11Natural Language Processing13Computer Vision14EmotionAI14Cheat Sheet15Part 2:23 Practical Uses for AI in Research&AnalyticsPart 2:23 Practical Uses for AI in Research&Analytics16161.Converting Speech to Text172.Automatic Translation203.An

3、alysing Text214.Social Media Listening245.Analysing Customer Experience Feedback266.Emotion Analytics287.Conversational Feedback(Chatbots)298.Big Qual339.Natural Language Analytics3410.Automatic Content Generation3611.Recognising Content in Images and Video3812.Recognising Faces411Insight PlatformsT

4、he Insight Platforms Guide to AI for Market Research&Analytics13.Virtual/Mixed/Augmented Reality4214.Analysing Vocal Tone4315.Analysing Eye Movement and Facial Expressions4416.Biometric Feedback4617.Data Visualisation4818.Price Optimisation4919.Attribution Analytics5020.Customer Journey Analytics512

5、1.Segmentation5222.Personalisation5423.Enhanced Prediction54Part 3:A Research&Analytics Blueprint for AI SuccessPart 3:A Research&Analytics Blueprint for AI Success55551.Improve your Business-as-Usual572.Build New Client-Agency Models593.Embrace Embedded Insights604.Always be Learning625.Do What AI

6、Cant63Final Thought642Insight PlatformsThe Insight Platforms Guide to AI for Market Research&AnalyticsAbout this ebookThis guide aims to demystify AI,show how it is used today,and suggest tangible steps forinsight teams to make the most of it.It is broad,and not particularly deep.It focuses on pract