1、BeautySocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beauty industry Discover analytics metrics that matter for every type of content on TikTok,Instagram,Facebook and Twitter.Photos appear to be the most shared sort of content in the beauty i

2、ndustry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content StrategyBeauty brandsexamples68.84%DECREASE IN INTERACTIONSTIKTOKMedian posts interactionsSince January 2022,the average number of interactions with postings has gradually dropped on TikTok.However,th

3、e post-interaction rate on Twitter,Instagram and Facebook has remained constant.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beauty industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beau

4、ty industry Posts types on InstagramIn the last 12 months,brands in the Beauty category shared:52.35%photos 26.68%reels 12.46%carousels 8.49%videosContent diversity on InstagramIn the last 12 months,brands in the Beauty category shared:62.20%photos 19.93%videos 12.50%albums 4.92%links 0.42%statusesC

5、ontent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beauty industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beauty industry Posts types on TwitterIn the last 12 months,brands in the Beaut

6、y category shared:63.65%status 16.09%links 15.78%photos 4.47%videosContent diversity on Twitter0.66%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 0.66%,followed by carousels,with an average engagement